Introducing Mable 2.0

Management Summary:

• How Mable Becomes an All-In-One Solution
• Creating a New Level of Optimization in Performance Marketing with Algorithm Data Optimization (ADO)
• Align Your Paid Social Campaigns to Your Business Case with “Mable Analytics & Tracking”

What Changes with Mable 2.0?

Through collaboration with the most successful e-commerce brands, we've identified three key success factors:

• Reliable Attribution for Evaluation & Control ✅
• Precise Tracking for High-Performance Campaigns ✅
  • Bonus: Tailoring to Your Business Case 🚀
• Analytics for Evaluating Shop KPIs and Target Audiences ✅

With Mable 2.0, we expand the capabilities of our tool, making these success factors accessible to you. Additionally, we introduce Algorithm Data Optimization (ADO), creating a completely new level of optimization and setting the standard in performance marketing.

Mable 2.0 Highlights:

• Omnichannel Attribution
• Post-Purchase Survey
• Algorithm Data Control Features (New Customers, Return Rates, LTV Maximization)
• Meta Bid Multiplier
• Comprehensive Analytics (Current Target Audiences and Financial Metrics)
• New Dashboard

Until now, Mable had a single purpose: to capture conversion tracking data in the best possible quality from your shop and transmit it to advertising platforms. This ensured that algorithms received the optimal training data, allowing your ads to be displayed as precisely and profitably as possible. With Mable 2.0, we are significantly broadening Mable's capabilities, with the goal of developing Mable into an All-In-One Tracking Suite.

On one hand, Mable 2.0 introduces the first solutions for Attribution, Post-Purchase Surveys, Performance Analytics, and Liquidity Analysis as features. These will be further expanded in the future, aiming to eliminate the need for multiple tools, so you can handle everything with Mable.

On the other hand, we are launching innovations that have never existed before: A way for you as a marketer to directly control the algorithm. This allows you to focus your ad targeting on audiences that deliver the most economically valuable results for you, beyond just "maximum number of conversions" or "maximum revenue." We are developing this in close cooperation with Meta, but it will also be available on other platforms in the future.

Over the coming weeks, we will provide you with more information about migrating to Mable 2.0, as well as detailed insights into the individual features. You can read about every update on our new blog.

On September 18th, we will host a Live Demo / Q&A (you will receive the registration link in the next email), before you can upgrade to Mable 2.0, just in time for Q4.

This is still the beginning of our journey, and we are excited that you are part of it.

Nils from Mable